Wednesday, August 26, 2020

Strategic Brand Management REPORT on Dove in the UK Essay

Key Brand Management REPORT on Dove in the UK - Essay Example The Customer-Based Brand Equity (CBBE) structure has been expected to help the executives during the procedure of brand-building. As indicated by this model, building solid brands involves four stages, including: (1) finding out the best possible brand personality, as far as profundity and broadness brand mindfulness, (2) creating reasonable brand significance through one of a kind, good, and solid brand affiliations, (3) getting constructive and open brand responses, and (4) designing brand associations with customers which are portrayed by enthusiastic and dynamic dedication. Accomplishing the four stages, further includes the foundation of six brand-organizing blocks†brand striking nature, symbolism, decisions, sentiments, and reverberation. The CBBE model offers a measuring stick through which brands can assess their advancement in their image making endeavors in addition to going about as a cow for showcasing research programs. This report looks to explain the idea of key b rand the board with extraordinary reference to the individual supporting brand â€Å"Dove† and the â€Å"Real Beauty Campaign† (Keller 2007). Corporate substance Dove is possessed by a combination organization known as Unilever †one of the world’s biggest enterprises managing FMCG. ... The most notable brands as far as income incorporate thirteen â‚ ¬1billion brands: Knorr, Ax/Lynx, Becel/Flora, Lipton, Hellmann's, Omo, Lux, Surf, Dove, Blue Sunsilk, Band/Rama, Rexona just as Heartbrand desserts (Jakobsen 2010). The brands are promoted under the partnership vision of carrying imperativeness to peoples’ lives. Unilever targets improving the lives of individuals in a reasonable way by putting resources into overall network activities including, carbon dioxide gas decrease, reducing water contamination, and advancing supportable practices all through Unilever’s gracefully chain. As to this, Unilever spend about â‚ ¬91 million on society extends all around in the year 2008. The organization additionally brags of around 270 assembling plants over the six mainlands on the planet. All these endeavor to enroll better execution with respect to issues of wellbeing, proficiency, quality just as ecological effects (Simon 2000, pp. 79). Pigeon and the Campai gn for Real Beauty This report centers around the Dove brand and the Real Beauty crusade which was from the outset uncovered in 2004 and still remains alive today. Despite the fact that the Dove brand has been available in the market since 1950s, it was not until the as of now referenced battle got propelled that the brand accomplished a solid remaining in the brains of clients (Aaker and Keller 1990). The investigation for the crusade was established upon quantitative information that had been gathered from a worldwide review of around 3,200 ladies picked from ten nations including: Argentina, Canada, Brazil, France, Japan, Italy, Netherlands, the UK, Portugal, and the US. The discoveries approved Dove’s speculation which expressed that the meaning of the term magnificence was both constraining and out of reach, by putting more

Saturday, August 22, 2020

Disprution of Politics in 19th Century

Disprution of Politics in nineteenth Century Free Online Research Papers The phase for the interruption of governmental issues in the nineteenth century was set toward the finish of the eighteenth. The thoughts of such individuals as Jean-Jacques Rousseau had been acquainted with the world. Rousseau presented the thought of government dependent on the desire of the individuals (page 668 Stearns). Political strife and turmoil had started in the eighteenth century with nations like the U.S. rebelling against England, or France against the government demonstrating different countries they also could rebel against severe governments. These rebellions were grounded in the accepts of men like Rousseau and but rather transformations wars for autonomy (669 Stearns). Numerous political changes happened during this time. Unrests broke out in both Spain, and Greece in the during the time numerous insurgencies broke out in Europe including 1830, 1848, and 1848-1849. The reasons for this were many. One of the causes was the Napoleonic time. Numerous nations who had been given the Napoleonic code would not like to return to prior frameworks where they had less balance, less social portability, and they delighted in the debilitating of special establishments (672 Stearns). Another significant factor in the political distress was the financial changes occurring. The industrialization lead to a developing common laborers, this regular workers requested changes. A few changes that occurred were the change bill of 1832 in England. Anyway the changes were negligible and lead to considerably more agitation (673 Stearns). This distress among the individuals who felt compromised at the conceivable loss of there employments, for example, craftsmans and other talented work lead to the Chartist development. Industrialization changed how individuals lived. A few nations based the half imprint in urbanization. The developments of the urban communities prompted new issues, for example, sanitation, wrongdoing, and lodging. Government expected to address these worries. This made government change due to legitimate need rather than power. Industrialization likewise prompted the spread of thoughts. Data, individuals, and thoughts could spread quicker then ever previously. Prepares, and channels lead to the development of thoughts. After 1850 most nations out of dread of future strife started to diminish the requirement for unrest. At this point a large number of the nonconformists had seen the detestations of such unrest and started to bargain (676 Stearns). Numerous elements were engaged with the political interruptions of the eighteenth century. Nobody factor is the reason. The political changes that occurred during this time lead to progress in regular day to day existence. The fundamental association of the Latin American settlements depended essentially on the encomienda. The encomenderas were a more up to date type of the old Spanish feudalism. Alongside an award of tracts of land one likewise got the individuals on the land as either laborers or they could decide to burden them (554 Stearns). The encomienda was a manner by which the conquistadors had the option to change themselves into another gentry. An expert organization made out of judges, lawyers’ and so forth ran things. The congregation likewise had solid connections to he government. The congregation additionally had a state in things in the settlements and would affect both the organization and the indigenous populace. By the 1530’s there was an expanded regal control and the economy had gotten dependent on sugar manors (556 Stearns) Right off the bat the pastorate mishandled the locals. The locals were additionally being slaughtered off. Men, for example, Bartolome de Las Casas had the option with the assistance pf the imperial organizations halted a large number of the maltreatment of the locals. The locals were treated as a vanquished race. They had to work in mines. Directors of these mines had total force and were frequently oppressive. A few advancements were brought that helped the individuals. Christianity was presented. Numerous sort of creatures for food were brought over, for example, sheep, cows, and chickens. Ponies were additionally brought to the states. Different items were brought into the new land, for example, bread, wine, peas, and sugar. There were changes presented by the Bourbons. He tidied up pirating and tax avoidance. Territories were available to colonization. He removed the missions control of the Indians. Anyway his changes were not totally fruitful. Truth be told in Columbia, and Peru his changes caused riots. The framework was likewise fairly complicated. For example the silver mining caused expansion. Silver realized numerous different issues too. Reckless advances were made, and a large portion of its riches was from burdening itself. Anyway the framework generally was acceptable from an authoritative stance. The European Imperialistic countries originally got a foothold in Africa as a result of the slave exchange. The Portuguese built up what they called production lines. These production lines were both fortification, and exchanging post. The biggest such manufacturing plant was El Mina on the Guinea coast, which was built up in 1482 (581 Stearns). These fortresses didn't make it workable for the Portuguese to practice an excessive amount of power over the land (581 Stearns). Anyway the Portuguese made game plans with the nearby rulers to make these posts and the neighborhood rulers agreed as it helped exchange. There were endeavors to Christianize the individuals also. These endeavors did in actuality have some degree of achievement. The ruler Nzinga Mvemba was changed over and had the option to make the whole realm Christian (582 Stearns). As the Portuguese got a solid footing in the Africa they started to investigate a greater amount of Africa. In 1570’s the settlement of Luanda was settled and was to turn into the base of the province of Angola (582 Stearns). The seventeenth century saw the remainder of the significant forces of Europe start to engage in Africa. Now and again they had the option to supplant the Portuguese nearness. They despite everything utilized a similar arrangement of exchanging stations, partnerships, power, and exchange (582-3 Stearns). Before long organizations were graphed to get slaves. In the 1660’s the British graphed The Royal African Company to get slaves. In the 1660’s the French additionally attempted comparative activities however would not turn into a significant player until the eighteenth century (585 Stearns). The Boers showed up on the Cape of Good Hope (593 Stearns). The Boers pushed the Hottentots north. The British would hold onto the Cape in 1795 however their obtaining of South Africa would not formally be perceived until 1815 after the Napoleonic Wars (593 Stearns). In 1834 the Boers would go considerably more remote north after the vindication of subjugation by the British. South Africa was on of the last drives into Africa and the Boers would be one of the most remote European individuals to go into Africa. Research Papers on Disprution of Politics in nineteenth CenturyAssess the significance of Nationalism 1815-1850 Europe19 Century Society: A Deeply Divided EraBringing Democracy to AfricaAppeasement Policy Towards the Outbreak of World War 2Quebec and CanadaPETSTEL investigation of IndiaNever Been Kicked Out of a Place This NiceMarketing of Lifeboy Soap A Unilever ProductCapital PunishmentRelationship between Media Coverage and Social and

Monday, August 17, 2020

Coping With a Fear of Swallowing (Phagophobia)

Coping With a Fear of Swallowing (Phagophobia) Phobias Types Print Coping With Phagophobia (Fear of Swallowing) By Lisa Fritscher Lisa Fritscher is a freelance writer and editor with a deep interest in phobias and other mental health topics. Learn about our editorial policy Lisa Fritscher Medically reviewed by Medically reviewed by Steven Gans, MD on June 19, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on August 12, 2019 Blend Images/Getty Images More in Phobias Types Causes Symptoms and Diagnosis Treatment Phagophobia, or the fear of swallowing, is a relatively rare and quite specific phobia. It is sometimes confused with pseudodysphagia (the fear of choking). The major difference is that those with phagophobia are afraid of the act of swallowing, while those with pseudodysphagia are afraid that swallowing will lead to choking. Both fears are sometimes confused with medical conditions such as dysphagia and odynophagia, in which a physiological disorder causes difficult or painful swallowing. Causes of Phagophobia Phagophobia is often, though not always, triggered by a negative experience while eating and may surface in people who experience other food fears. How Food Phobias Can Have a Common Cause Phagophobia is one of the few phobias that can actually bring about the feared condition (phobophobia is another). Anxiety and tension  can cause the throat muscles to constrict, feeling to some like a lump in the throat. Those who fear swallowing may find themselves physically unable to do so once they become too anxious. This, in turn, can worsen the fear, creating a perpetuating cycle that is difficult to break. Phagophobia can also occur in the absence of any identifiable triggers. Coping Strategies Since the throat muscles often constrict during bouts of anxiety, coping strategies generally focus on remaining calm. Some people find that watching TV or listening to music while eating provides a welcome distraction that makes chewing and swallowing a less intense experience. Some find that taking a sip of liquid with each bite eases the swallowing process, while others avoid foods that they find scratchy or hard. Finding your comfort zone is often a matter of trial and error. Clinical Treatment Options If your fear is more serious, professional assistance may be required. Phagophobia sometimes worsens over time, leading to gradually more restricted eating habits. This, in turn, can affect your overall health, as it is can be difficult to maintain a healthy diet when you are afraid to swallow. Find a therapist who will work with you to develop a treatment plan that addresses your phagophobia  and any related disorders. Developing a relationship with a health provider who comes to know you well can be very helpful, as your phagophobia treatment plan will need to be designed to meet your specific needs. Different Types of Treatment Plans A 2013 review found only 12 studies related to therapeutic intervention or diagnostic examination of phagophobia and found severe methodological shortcomings in each, making it challenging to make general claims regarding the efficacy of one treatment modality as compared to another. As a starting point, there are case reports documenting the positive influence of particular therapies on individual clinical patients. One 25-year-old woman, whose initial episode lasted one year, began to manifest phagophobia symptoms whenever she was under stress or had difficulty solving a problem. A treatment plan was devised for her in which she was gradually exposed to various triggering situations. Cognitive therapy was also employed along training to teach coping skills. After 20 sessions of therapy, she has been without symptoms for more than a year without relapse.

Sunday, May 24, 2020

Overview of Hawk Bells

A hawk bell (also called hawking or hawks bell) is a small round object made of sheet brass or copper, originally used as part of falconry equipment in medieval Europe. Hawk bells were also brought to the American continents by early European explorers and colonizers in the 16th, 17th and 18th centuries as potential trade goods. When they are found in Mississippian contexts in the southern United States, hawk bells are considered evidence for direct or indirect Mississippian contact with early European expeditions such as those by Hernando de Soto, Pà ¡nfilo de Navà ¡ez, or others. Bells and Medieval Falconry The original use of hawk bells was, of course, in falconry. Hawking, the use of trained raptors to capture wild game, is an elite sport that was established throughout Europe no later than AD 500. The primary raptor used in hawking was peregrine and gyrfalcon, but they were only owned by the highest ranked individuals. The lower nobility and wealthier commoners practiced falconry with the goshawk and sparrow hawk. Hawking bells were part of the equipment of the medieval falconer, and they were attached in pairs to one of the birds legs by a short leather leash, called a bewit. Other hawking paraphernalia included leather leads called jesses, lures, hoods and gloves. The bells are necessarily made of light material, weighing no more than seven grams (1/4 ounce). Hawk bells found on archaeological sites are larger, although no more than 3.2 centimeters (1.3 inches) in diameter. Historical Evidence Spanish historical records dated to the 16th century describe the use of hawking bells (in Spanish: cascabeles grandes de bronce or large brass hawking bells) as trade items, along with iron knives and scissors, mirrors, and glass beads as well as clothing, maize and cassava. Although bells are not specifically mentioned in the de Soto chronicles, they were distributed as trade goods by several different Spanish explorers, including Pà ¡nfilo de Navà ¡ez, who gave bells to Dulchanchellin, a Mississippian chief in Florida, in 1528; and Pedro Menà ©ndez de Aviles, who in 1566 presented Calusa headmen with bells among other objects. Because of this, in the southern half of what is today the United States, hawk bells are often cited as evidence of the Pà ¡nfilo de Navà ¡ez and Hernando de Soto expeditions of the mid-16th century. Types of Bells Two types of hawk bells have been identified within the American continents: the Clarksdale bell (generally dated to the 16th century) and the Flushloop bell (generally dated to the 17th-19th centuries), both named by American archaeologists, rather than the original manufacturer. The Clarksdale bell (named after the Clarksdale Mound in Mississippi where the type bell was found) is made up of two undecorated copper or brass hemispheres crimped together and secured by a square flange around the midsection. At the base of the bell are two holes connected by a narrow slit. The wide loop (often 5 cm [~2 in] or better) at the top is secured by pushing the ends through a hole in the upper hemisphere and soldering the separate ends to the interior of the bell. The Flushloop bell has a thin strip of brass for an attachment loop, which was secured by pushing the ends of the of the loop through a hole in the bell and separating them. The two hemispheres were soldered rather than crimped together, leaving little or no surficial flange. Many specimens of the Flushloop bell have two decorative grooves encircling each hemisphere. Dating the Hawk Bell In general, Clarksdale type bells are the rarer form  and tend to be discovered in earlier contexts. Most date to the 16th century, although there are exceptions. Flushloop bells are generally dated in the 17th century or later, with the majority dated 18th and 19th century. Ian Brown has argued that Flushloop bells are of English and French manufacture, while the Spanish are the source of the Clarksdale. Clarksdale bells have been found in many historic Mississippian sites throughout the southern United States, such as Seven Springs (Alabama), Little Egypt and Poarch Farm (Georgia), Dunns Creek (Florida), Clarksdale (Mississippi), Toqua (Tennessee); as well as at Nueva Cadiz in Venezuela.   Sources Boyd CC, Jr., and Schroedl GF. 1987. In Search of Coosa. American Antiquity 52(4):840-844. Brown IW. 1979. Bells. In: Brain JP, editor. Tunica Treasure. Cambridge: Peabody Museum of Archaeology and Ethnology, Harvard Univesity. p 197-205. Mitchem JM, and McEwan BG. 1988. New data on early bells from Florida. Southeastern Archaeology 7(1):39-49. Prummel W. 1997. Evidence of hawking (falconry) from bird and mammal bones. International Journal of Osteoarchaeology 7(4):333-338. Sears WH. 1955. Creek and Cherokee Culture in the 18th Century. American Antiquity 21(2):143-149. Thibodeau AM, Chesley JT, and Ruiz J. 2012. Lead isotope analysis as a new method for identifying material culture belonging to the Và ¡zquez de Coronado expedition. Journal of Archaeological Science 39(1):58-66.

Wednesday, May 13, 2020

Fraction Worksheets and Ratio Homework

Teaching fractions can often seem like a daunting task. You may hear many the groan or sigh when you open a book to the section on fractions. This does not have to be the case. In fact,  most students will not dread a topic once they feel confident working with the concept.   The concept of a â€Å"fraction† is abstract. Visualizing apart versus a whole is a developmental skill not fully grasped by some students until middle or high school. There are a few ways to get your  class embracing fractions, and there are a number of worksheets you can print out to nail the concept home for your students. Make Fractions Relatable Children, in fact, students of all ages prefer a hands-on demonstration or an interactive experience to pencil-and-paper math equations. You can get felt circles to make pie graphs, you can play with fraction dice, or even use a set of dominoes to help explain the concept of fractions. If you can, order an actual pizza. Or, if you happen to celebrate a class birthday,  well perhaps  make it a fraction birthday cake. When you engage the senses, you have a higher engagement of the audience. Also, the lesson has a great chance of permanence, too. You can print fraction circles so your students can illustrate fractions as they learn. Have them touch the felt circles, let them watch you create a felt circle pie representing a fraction, ask your class to color in the corresponding fraction circle. Then, ask your class to write the fraction out. Have Fun with Math As we all know, not every student learns the same way. Some children are better at visual processing than auditory processing. Others prefer tactile learning with hand-held manipulatives or may prefer games. Games make what could be a dry and boring topic more fun and interesting. They provide that visual component that might  make all the difference.   There are plenty of online teaching tools with challenges for your students to use.  Let them practice digitally. Online resources can help solidify concepts. Fraction Word Problems A problem is, by definition, a situation that causes perplexity. A primary tenet of teaching through problem-solving is that students confronted with real-life problems are forced into a state of needing to connect what they know with the problem at hand. Learning through problem-solving develops understanding. A students mental capacity grows more complex with time. Solving problems can force them to think deeply and to connect, extend, and elaborate on their prior knowledge.   Common Pitfall Sometimes you can spend too much time teaching fraction concepts, like simplify, find the common denominators, use the four operations, that we often forget the value of word problems. Encourage students to apply their knowledge of fraction concepts through problem-solving and word problems.

Wednesday, May 6, 2020

Leonard Bernstein Impact Free Essays

Michelle Walk Music 174 Impact presentation â€Å"Music can name the unnamable and communicate the unknowable. † Leonard Bernstein Leonard Bernstein was born August 25, 1918. Now usually, one would not look for a birth date, rather death. We will write a custom essay sample on Leonard Bernstein Impact or any similar topic only for you Order Now This is treasured because, what is truly important is not only ones life; but also and especially, our founders of music and arts. His death date was October 14, 1990. This presents us with the ideal window of what he achieved during his life span. But, for all the years that Bernstein was in profession, no span of time could successfully capture just how much he has contributed to music as a society and art. Bernstein was a proud graduate of Harvard in 1939 (with prior knowledge in two other institutes of learning), landing him a job just a short year later. Coincidentally, his first career landed him as assistant conductor in the New York Philharmonic in 1940. He had the opportunity to substitute an ill Bruno Walter at Carnegie Hall; which he vicariously accepted, producing instant critical praises. Soon after, various musicians worldwide were pleading him to be a guest conductor at their performances. One in his era may also recognize (following his jumpstarted career) his first successful large scale piece as: Symphony No. Jeremiah (in just 1943). Being the New York Philharmonic conductor remains one of his most important contributions to music. One of the most vital periods in his career was 1958-1969 where he produced over 300 out of 400 or more lifetime pieces, in just 11 years. Specifically, the young people’s concerts with the New York philharmonic was a televised show tha t ran for 11 seasons. He inspired the fledgling generations to procure music in their everyday lives with a passion, and also presented audiences to live music programs. He led this into the Philharmonic’s center stage for works, and focused on a strong educational mission to blend with the music. In addition, he produced and performed more concerts with the NY Philharmonic than any conductor before himself. Bernstein also had the great opportunity to direct at the premiere of the Philharmonic Hall, which is now Avery Fisher hall in the Lincoln Center in NY! Two very large musical compositions of Bernstein’s were: he directed all the music for the original play â€Å"west side story† and â€Å"Candide†. These 1900-American-Opera creations introduced a new idea to scriptwriters. It combined (what is referred to as) opera and jazz swings to create this new notion. Through the music and its sole style, it revealed character and social consciousness. Both received critical acclaim and many other plays of his were turned to famous films. Many of his concepts were rooted in his (returnings) to his previous places of study. This includes but is not limited to returning to teach classes and lectures. He did this a lot at Tanglewood, MA. Even throughout all his praise and review, he remained a virtuous man through his travels. Bernstein was the first American in Milan to conduct an opera. Not only was he appraised by his co-workers, yet he was friends with many of his musical rivals, and best friends with Aaron Copland. Also, he was one of the leading advocates of American composers, such as lifelong friend Copland. Various opportunities such as these helped him to receive his life title of Laureate Conductor. He also received an international prize in 1990 which he used all the money to fund Bernstein Education through Arts, a school for the passionate young student. Several Philharmonics in the world still hold a Beethoven/Bernstein festival in such conductor’s honors. In 1985, the National Academy of Recreational Arts and Sciences rewarded him for lifetime achievement. Many viewers absolutely adored Bernstein through this aspect, as well the fact that he engaged almost all of his audiences in his performances. Daughter of Bernstein, Jamie Bernstein always had a positive comment about her â€Å"Ambitious? †[Yes, she did use the question mark] father. â€Å"In the 1970’s, Bernstein [†¦] back into a student again [to prepare Charles Eliot Norton lectures] at Harvard. He immersed himself in Chomskyan linguistics, absorbing an entire new field of knowledge, [†¦] apply the principles of linguistics to music — thereby creating a brand new field of study, and turning himself back into a teacher again in the process. Ambitious? Oh, yes! Was he in over his head? Completely! He was never happier than he was in those 18 months on the Harvard campus, reveling in his dual roles as student and teacher. † What does this mean explicitly? That Bernstein was not only a successful composer and avid musician, but a powerful teacher and enthusiast of the music of his time, and past times as well. In his memory, he can be enthused with 20 Grammy awards on top of his numerous achievements including writing two books, three plays, even appearing on a postage stamp. But of course what remains important are his 400 or more composed pieces in his days. Sources WORKS CITED: (direct quotation within text and consulted) Bernstein, Jamie. â€Å"Leonard Bernstein: a Born Teacher. † Educator. (2008): n. page. Web. 24 Sep. 2012. ;lt;http://www. leonardbernstein. com/educator. htm;gt;. â€Å"Leonard Bernstein. † BrainyQuote. com. Xplore Inc, 2012. 24 September 2012. http://www. brainyquote. om/quotes/authors/l/leonard_bernstein. html (within title of document) WORKS CONSULTED: Schiff, David. â€Å"Bernstein, Leonard in Oxford Music Online. † Bernstein, Leonard. (2008): n. page. Web. 24 Sep. 2012. ;lt;http://www. oxfordmusiconline. com. ezproxy. uwc. edu/subscriber/article/grove/music/02883? q=leonard bernstein;amp;search=quick;amp;pos=1;amp;_start=1;gt;. Sputnik, Dr. à ¢â‚¬Å"Leonard Bernstein. † (2012): n. page. Web. 24 Sep. 2012. ;lt;http://www. nndb. com/people/532/000031439/;gt;. † Leonard Bernstein. † 2012. Biography. com 24 Sep 2012, 10:33 http://www. biography. com/people/leonard-bernstein-9210269 How to cite Leonard Bernstein Impact, Papers

Monday, May 4, 2020

Danny Worsnop by Harlot free essay sample

Alright Inkers, this is going to be a relatively short review as there have only been teasers released by Danny Worsnops new band, Harlot. The infamous front man of the popular metal-core/screamo band, Asking Alexandria, is known for his killer screams and controversial lifestyle, so when I heard of his new side project, I had to give it a listen. In all honesty, I was expecting an Asking spin off with the exact same break downs and the exact same riffs with electronica interludes. Man, was I surprised and this is the only time Ive actually been ecstatic to be 100% wrong. Heads up, buddy can sing like nobodys business. Danny really, truly can sing like nothing Ive ever heard and, coming from a music junkie like me, thats saying something. Hes got a real grit to his voice that keeps with the rock and roll sound we all crave. We will write a custom essay sample on Danny Worsnop by Harlot or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page But more so, theres actual soul and passion in his voice that is all but gone in the rock industry. If you dont have soul or a passion for what you do, you shouldnt be doing it. Danny, that lovely gent is a true musician, and an exemplary one at that. Gone are the days of senseless screaming and pounding on defenseless instruments. Now rising are the good old days of rock and roll hailed by the new guard. Here is my prediction for Mr. Worsnops future: Asking Alexandria ( as much as this pains me to say) is very well on their way out. And, as much as I love them and cling desperately to my beloved Stand Up and Scream album, they may very well soon be but a memory. While that sounds cold and very un-fan like of me to say, Asking seems to be dwindling and losing relevancy in todays music scene. I feel that is partially due to the fact that real, honest musicality isnt really their focus and the soul isnt there anymore. It pains me to watch this happen (particularly because i havent eve n seen them live yet), but i realize that it is ultimately inevitable. However, I predict that the year following the release of Harlots first album will hail the dawn of a new era for Danny and his music. The first album is going to blow up and this band will be even bigger and better than its predecessor. Just watch. We are about to see very great things from Mr. Worsnop.